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BP Goes After Royal Purple for False Advertising and Wins

Note: This entry represents a post originally published on Technilube.com. The original article content was not available in the archived copy currently being restored. If the original material is recovered, this entry will be updated.

Over the years I have often been asked how Royal Purple rates to Amsoil. When I first became an Amsoil Dealer, this never happened, since no one had every heard of them, but they pushed hard into the racing and performance market and, to their credit, they have done a good job with the exposure […]

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The 10th Annual Field of Dreams Car Show
The 10th Annual Field of Dreams Car Show
Nov. 21-22, 2026 | Florida Classic Park | Brooksville, Florida ...
Blog & News
UPDATE: AMSOIL 100% Synthetic Firearm Lubricant and Protectant Temporarily Available
UPDATE: AMSOIL 100% Synthetic Firearm Lubricant and Protectant Temporarily Available
AMSOIL has resumed selling remaining inventory of its 4-oz. 100% Synthetic Firearm Lubricant and Protectant while supplies last. Other packaging ...
Event Coverage Spotlight
Too Broke for Sturgis at the Pirate's Pub
Too Broke for Sturgis 2026
August 8, 2026 | Pirate's Pub | Paisley, Florida ...
Facts & Info Spotlight
Simplified engine cutaway illustration showing combustion heat above the pistons, coolant around the cylinder head and oil in the crankcase and oil pan.
Hot Weather Performance: Why Heat Tests Motor Oil
Heat, towing, heavy loads and hot-running engines can stress motor oil long before the temperature gauge signals a problem. Learn ...
Heritage Spotlight
The Breakthrough Year
The Breakthrough Year

In 1972, AMSOIL moved from bold idea to proven milestone when its synthetic motor oil became the first in the ...