Wholesale Accounts for Parts Stores and Installers
If you want to sell AMSOIL in your business—either on shelves, such a parts store, or as part of oil changes and other services—you’ll need a wholesale account.
Retail (Parts Store) – Stock AMSOIL on your shelves
What is the contracted or minimum amount my account must purchase to sell AMSOIL products?
There are no contracts or quotas to be an AMSOIL retail account. Your store can carry whatever amount of AMSOIL products you see fit for your business.
What kind of merchandising support does AMSOIL provide?
When you sign up as an AMSOIL retail account and place a qualifying order of $400 within the first 90 days, your store will receive an AMSOIL mouse pad, 9” x 12” window decal and your choice of an AMSOIL Retail Shelf Kit, 2’ x 3’ “AMSOIL Products Available Here” aluminum sign or an 8′ x 3′ AMSOIL banner.
What is the pricing and profit margin for selling AMSOIL products?
As an AMSOIL retail account, you purchase AMSOIL products at the lowest possible wholesale pricing. AMSOIL provides a suggested retail price (MSRP), but you’re free to sell in your retail store at the profit margin you choose, so long as it’s above wholesale cost.
What are the top-selling AMSOIL products?
Our top-selling products vary depending on region and business types. AMSOIL offers everything from advanced synthetic drivetrain lubricants to premium fuel additives, motorcycle oil, two-stroke oil and more.
Can I sell AMSOIL products online?
No. AMSOIL products cannot be sold through e-commerce sites.
Does my account receive ongoing merchandising support?
AMSOIL retail accounts earn co-op credit that can be applied to the costs of qualified advertising, literature, merchandising and promotional items. Co-op credit is earned with every product purchase throughout the year. All credit is awarded at the beginning of January the following year and expires on Dec. 31. The more your account buys in a year, the greater the co-op percentage earned. Co-op credit is earned according to the following scale:
| Total Annual Purchases | Co-op Credit Earned |
|---|---|
| $1-$7,499 | 3% |
| $7,500-$24,999 | 4% |
| $25,000 | 5% |
Installer (Shop / Quick Lube) - Offer AMSOIL as a Service
Installer accounts are for shops and quick‑lube businesses that use AMSOIL as part of oil changes and other services.
With an installer‑style use of your account you can:
- Offer AMSOIL as an upgrade option in your oil change packages.
- Focus on selling service value, not just a bottle price.
What is the contracted or minimum amount my account must purchase to be an AMSOIL installer account?
There are no contracts or inventory quotas to be an AMSOIL installer. Your service center can carry whatever volume of AMSOIL products you see fit for your business.
Does AMSOIL offer volume discounts to installer accounts?
AMSOIL installer accounts earn volume discounts based on their annual purchase volume. At the beginning of each year, your discount is locked in based on your purchases over the previous 12 months. In addition, accounts that purchase enough to qualify for a discount are granted that discount immediately and continue receiving that discount for the remainder of the year.
| Total Annual Purchases | ≤$9,999.99 | $10,000-$24,999.99 | $25,000-$99,999.99 | $100,000+ |
|---|---|---|---|---|
| Discount | 0% | 5% | 10% | 15% |
What is the pricing and profit margin for selling AMSOIL products?
As an AMSOIL installer account, you purchase AMSOIL products at the lowest possible wholesale pricing. AMSOIL provides a suggested retail price (MSRP), but you’re free to sell in your service center at the profit margin you choose, as long as it’s above wholesale cost.
Does AMSOIL have a broad enough product line to cover all my customers?
Yes, we have an expansive product selection that includes specialized lubricants for every type of customer and vehicle that enters your shop, including synthetic-blend, full-synthetic, high-mileage, European, hybrid, diesel oil and more.
Does AMSOIL offer bulk delivery?
AMSOIL does not offer tanker-truck delivery. Talk to your AMSOIL Dealer about bulk-dispensing options such as mobile drum pumps and storage tanks.
In what package sizes are AMSOIL products offered?
Packaging options vary from one product to the next, but most AMSOIL products are available in a variety of sizes, including quart, gallon, 2.5-gal., 16-gal., 55-gal. and 275-gal. containers.
What can I use my co-op credit for?
Installer accounts that purchase $10,000 or more within a calendar year earn 2% co-op credit (up to $1,000) that can be applied to the costs of qualified advertising, literature, merchandising and promotional items. You can choose from a variety of items like banners, hats, jackets and other marketing materials to grow your business.
What is the AMSOIL Locator?
Tens of thousands of people visit the AMSOIL site every month, many looking for businesses that install AMSOIL products as part of a service. Installers that purchase $3,500 or more annually are eligible to appear on the AMSOIL Locator at the AMSOIL site to help drive customers through their doors. Installers that spend over $25,000 annually are eligible for a premier listing on the AMSOIL Locator, meaning they will appear at the top of the search results.
What is marquee sign support?
Installers that purchase $25,000 or more annually are qualified to receive support to install a marquee or large lighted sign with the AMSOIL logo outside their business to help build their brand and attract customers.
How I help you choose and set up the right account
Because the application behind the scenes is similar for both retail and installer uses, I prefer to talk with you about:
- What kind of business you run (parts store, shop, quick‑lube, hybrid).
- How you plan to use AMSOIL (stocking shelves, service work, or both).
- What kind of customers you serve and what products they’re likely to use.
Once I know that, I can:
- Recommend which AMSOIL account setup and product mix makes the most sense.
- Gather the information AMSOIL will need (business details, contact info, tax/resale information where applicable).
- Handle the application process for you so you don’t have to navigate the forms alone.
In other words, you work with me, and I work with AMSOIL to get your account set up correctly.
Next steps for stores and installers in the U.S. and Canada
If you run a parts store, shop, or quick‑lube business in the U.S. or Canada and want to explore AMSOIL wholesale accounts:
- Use my Contact page to send your business details and how you’d like to sell AMSOIL in your business.
- I’ll reply with what I recommend for your situation and let you know what information I need to proceed with the AMSOIL account setup.
