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	<title> &#187; Motorcycle Products</title>
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	<link>http://technilube.com/blog</link>
	<description>Blog about Amsoil Synthetics, HHO, Aggrand Organic Fertilizers, and Other Ramblings</description>
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		<title>Maxim Honda Pulls Customers Away From the Competition With AMSOIL</title>
		<link>http://technilube.com/blog/maxim-honda-pulls-customers-away-from-the-competition-with-amsoil/</link>
		<comments>http://technilube.com/blog/maxim-honda-pulls-customers-away-from-the-competition-with-amsoil/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 17:39:00 +0000</pubDate>
		<dc:creator>Technilube.com</dc:creator>
				<category><![CDATA[Motorcycle Products]]></category>
		<category><![CDATA[20W-50]]></category>
		<category><![CDATA[Amsoil]]></category>
		<category><![CDATA[motorycle oil]]></category>
		<category><![CDATA[wholesale]]></category>

		<guid isPermaLink="false">http://technilube.com/blog/?p=492</guid>
		<description><![CDATA[


Maxim Motor Sport is a busy Honda Dealership located in Allen, Texas.  They recently started to carry Amsoil Synthetic Motor Oils and saw their customers and sales increase.  Unfortunately they are not one of my accounts, but it is good to note the successes some of your competition might be experiencing if you are not [...]]]></description>
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<td width="403" valign="top">Maxim Motor Sport is a busy Honda Dealership located in Allen, Texas.  They recently started to carry Amsoil Synthetic Motor Oils and saw their customers and sales increase.  Unfortunately they are not one of my accounts, but it is good to note the successes some of your competition might be experiencing if you are not carrying AMSOIL in you business yet.</p>
<p>“As a premier motorsports facility, we are always looking for premier products that give us an edge over the competition,” said Chris Gunter, Parts and Accessories Manager. “AMSOIL has certainly been that type of product. We have confidence that the products do what the company says they will do. Thanks AMSOIL for a great product line.”</p>
<p>Gunter also stated that they have noticed their Amsoil sales increase as they have increased marketing. One of their most popular products in the AMSOIL 20W-50 Synthetic Motorcycle oil that is most common in Harley Davidson applications. Customers have actually come over from the nearby Harley Dealership to purchase their AMSOIL from Maxim Honda!</p>
<p>Don’t miss out on potential sales and loose it to your competition.</p>
<p><a href="http://www.technilube.com/buy/info_ros.php" target="_blank">Contact me</a> to get wholesale information and how to get it into your shop or store.</td>
<td width="10" valign="top"><a href="http://technilube.com/blog/wp-content/uploads/2009/07/image2.png"> </a></p>
<p><a href="http://technilube.com/blog/wp-content/uploads/2009/07/image2.png"><img style="border-right-width: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; margin-left: 0px; border-left-width: 0px; margin-right: 0px" title="Maxim Motor Sport" src="http://technilube.com/blog/wp-content/uploads/2009/07/image_thumb2.png" border="0" alt="Maxim Motor Sport" width="244" height="177" /></a></p>
<p><a href="http://technilube.com/blog/wp-content/uploads/2009/07/image3.png"><img style="border-right-width: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px" title="The Amsoil Display" src="http://technilube.com/blog/wp-content/uploads/2009/07/image_thumb3.png" border="0" alt="The Amsoil Display" width="244" height="186" /></a></td>
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</table>
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		<item>
		<title>Are Amsoil Synthetic Motorcycle Oils and Filters for Your Bike?</title>
		<link>http://technilube.com/blog/are-amsoil-synthetic-motorcycle-oils-and-filters-for-your-bike/</link>
		<comments>http://technilube.com/blog/are-amsoil-synthetic-motorcycle-oils-and-filters-for-your-bike/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 14:54:19 +0000</pubDate>
		<dc:creator>Technilube.com</dc:creator>
				<category><![CDATA[Filters]]></category>
		<category><![CDATA[Motorcycle Products]]></category>
		<category><![CDATA[Synthetic Oils]]></category>
		<category><![CDATA[air filter]]></category>
		<category><![CDATA[Amsoil]]></category>
		<category><![CDATA[ea filter]]></category>
		<category><![CDATA[motorcycle]]></category>
		<category><![CDATA[motorcycle oil]]></category>
		<category><![CDATA[oil filter]]></category>

		<guid isPermaLink="false">http://technilube.com/blog/?p=361</guid>
		<description><![CDATA[I wrote this short article a few years ago for a magazine I was advertising in soon after the new Amsoil Motorcycle Oils and Filters were released and the White Papers that compared various popular brands to these new oils. It also was presented in one of our local Amsoil meetings and I believe a [...]]]></description>
			<content:encoded><![CDATA[<p><em>I wrote this short article a few years ago for a magazine I was advertising in soon after the new <a href="http://www.technilube.com/motorcycle/motorcycle_oil.php" target="_blank">Amsoil Motorcycle Oils</a> and <a href="http://www.technilube.com/motorcycle/motorcycle_Ea_filters.php" target="_blank">Filters</a> were released and the <a href="http://www.technilube.com/motorcycle/motorcycle_white_papers.php" target="_blank">White Papers</a> that compared various popular brands to these new oils. It also was presented in one of our local Amsoil meetings and I believe a few Dealers might have used it in some of their own promotional material. Today I stumbled across my original copy and thought I&#8217;d reprint it here and try to claim a little of the credit for it:</em></p>
<p style="padding-left: 30px;"><strong>Are Amsoil Synthetic Motorcycle Oils and Filters for Your Bike?</strong></p>
<p style="padding-left: 30px;">Today most riders have at least heard about <a href="http://www.technilube.com/motorcycle/motorcycle_oil.php" target="_blank">Amsoil Motorcycle Oils</a>.<span> </span>Amsoil was the company to develop the first API rated synthetic oil on the market.<span> </span>Today many OEM fluids are synthetic and all the major oil manufacturers have one.<span> </span>“Synthetic oil” is now associated with quality.<span> </span></p>
<p class="MsoNormal" style="padding-left: 30px;"><img class="alignright" title="Amsoil 10W-40 Motorcycle Oil" src="http://www.technilube.com/pics/products/mcf.jpg" alt="mcf Are Amsoil Synthetic Motorcycle Oils and Filters for Your Bike?" width="67" height="138" /><img class="alignright" title="Amsoil 20W-50 Motorcycle Oil" src="http://www.technilube.com/pics/products/mcv.jpg" alt="mcv Are Amsoil Synthetic Motorcycle Oils and Filters for Your Bike?" width="67" height="138" />Last year Amsoil reformulated their Motorcycle Oils, offering the most advanced oil on the market.<span> </span>Common feedback when switching over is a smoother engine and lower operating temperatures.</p>
<p class="MsoNormal" style="padding-left: 30px;">To show how well the new oils perform, Amsoil contracted an Independent Lab to perform standard ASTM tests comparing their oils and other popular brands, such as Bel-Ray EXS, BMW, Castrol V-Twin, Golden Spectro 4, Mobil 1 V-Twin, Royal Purple Max-Cycle, Screaming Eagle Syn3, and more.<span> </span>The results are available in a <a href="http://www.technilube.com/motorcycle/motorcycle_white_papers.php" target="_blank">White Paper</a>.<span> </span>In some cases Amsoil didn’t perform as well as other brands, but overall, they outperformed them all. Tests included High Temperature/High Shear Viscosity, important for protection of bearings during high temperature operation; Wear Protection, used to measure the robustness of oil minimizing wear during metal-to-metal contact; Volatility, measuring how much oil evaporates causing an increase in consumption and viscosity.<span> </span>Another benefit of this formula is its Rust Protection characteristics.<span> </span>The oil also has a Gear Lube rating, making it an even better choice for all cavities.<span> </span>Amsoil was ranked as number one overall by the lab.</p>
<p class="MsoNormal" style="padding-left: 30px;"><img class="alignleft" title="Amsoil Ea Motorcycle Oil Filters" src="http://www.technilube.com/pics/products/EaOM.jpg" alt="EaOM Are Amsoil Synthetic Motorcycle Oils and Filters for Your Bike?" width="180" height="120" />In July Amsoil jumped further into the motorcycle market by upgrading their existing <a href="http://www.technilube.com/motorcycle/motorcycle_Ea_filters.php" target="_blank">Motorcycle Oil Filters</a> to their new <a href="http://www.technilube.com/ea_filters/index.php" target="_blank">Ea technology</a>.<span> </span>“Ea” stands for “Absolute Efficiency.”<span> </span>These filters use nanofiber technology, currently used in Abrams M1 Tanks and other heavy duty applications.<span> </span>They outperform the best cellulose/synthetic blend media of any other filter on the market, by capturing smaller particles with less flow restriction.<span> </span>These filters have an “absolute” efficiency of 98.7 percent at 15 microns.<span> </span>Check some of the other brands, and they offer a “nominal” rating, which is a much lower percentage of capture.</p>
<p class="MsoNormal" style="padding-left: 30px;"><img class="alignright" title="Amsoil Ea Motorcycle Ait Filters" src="http://www.technilube.com/pics/products/EaAM.jpg" alt="EaAM Are Amsoil Synthetic Motorcycle Oils and Filters for Your Bike?" width="180" height="135" />The new Ea Motorcycle Air Filters use this same technology in a reusable dry filter.<span> </span>These filters have a four year service life and offer superior filtration, higher holding capacity while still providing high flow characteristics.<span> </span>They are available for 1988 to 2006 Harley Davidson models including those equipped with S&amp;S carburetors and cleaner housings.</p>
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		<title>BP Goes After Royal Purple for False Advertising and Wins</title>
		<link>http://technilube.com/blog/bp-goes-after-royal-purple-for-false-advertising-and-wins/</link>
		<comments>http://technilube.com/blog/bp-goes-after-royal-purple-for-false-advertising-and-wins/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 14:50:17 +0000</pubDate>
		<dc:creator>Technilube.com</dc:creator>
				<category><![CDATA[Amsoil]]></category>
		<category><![CDATA[Gear Lubes]]></category>
		<category><![CDATA[Motorcycle Products]]></category>
		<category><![CDATA[Synthetic Oils]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[Castrol]]></category>
		<category><![CDATA[Royal Purple]]></category>
		<category><![CDATA[synthetic]]></category>
		<category><![CDATA[synthetic oil]]></category>

		<guid isPermaLink="false">http://technilube.com/blog/?p=340</guid>
		<description><![CDATA[
Over the years I have often been asked how Royal Purple rates to Amsoil.  When I first became an Amsoil Dealer, this never happened, since no one had every heard of them, but they pushed hard into the racing and performance market and, to their credit, they have done a good job with the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-343 alignright" title="Royal Purple Logo" src="http://technilube.com/blog/wp-content/uploads/2009/04/royalpurplelogo-300x108.jpg" alt="Royal Purple Logo" width="300" height="108" /></p>
<p>Over the years I have often been asked how Royal Purple rates to Amsoil.  When I first became an Amsoil Dealer, this never happened, since no one had every heard of them, but they pushed hard into the racing and performance market and, to their credit, they have done a good job with the exposure and name recognition.  Now when I do shows or talk with customers, in particular performance related ones like the Mustang shows I often attend, their name comes up asking what I think.  Here are some of the answers I give based on feedback or other reading I&#8217;ve done:</p>
<p>Years ago I used to make a personal list comparing the oils on their various specs and test results.  These numbers I would get from the posts listed on each oil company&#8217;s web site.  At that time, the Royal Purple numbers weren&#8217;t that great, and in many cases our lower tier of synthetic oil, the Amsoil XL line, performed easily as well if not better in some of the tests.  Once you started to go up the Amsoil lines, the standard line and high end at the time, Series 2000, the numbers would change much more.  I would point out and explain why the Amsoil number was a better result.  Some of my comparisons are still floating out there in the forums I would talk in, although the actual test numbers should have changed by now with newer and better improvements over the years&#8230;hopefully.</p>
<p>Then there was the issue of there actually being two different Royal Purple lines as well.  At that time, the most common one found in the local stores, if you could find it, did run less in price than Amsoil, something pro-RP people would eagerly point out, but it was also a blend, not a pure synthetic, like most believed.  The only oil they had that was a full PAO base was their Racing Oil, which then cost more than the top end Series 2000 line from Amsoil and was even harder to find.</p>
<p>Things got a little muddy when the whole Mobil vs Castrol (Syntec) came up about ten years ago which opened the &#8220;synthetic&#8221; term to Group III petroleum oils.  Most companies moved away from PAO bases (a Group IV) to this petroleum base which the API said could be called &#8220;synthetic.&#8221; Did Royal Purple change to?  My doubts that they hadn&#8217;t came a few years ago after reading an article in <a href="http://www.musclemustangfastfords.com" target="_blank"><em>Muscle Mustangs &amp; Fast Fords</em></a> I get each month where they did an article on synthetic oils and the Royal Purple rep was quoted as saying all synthetics come from crude. This isn&#8217;t true unless he is referring to the Group III petroleum, which then brings up the question:  &#8220;did Royal Purple change too?&#8221;</p>
<p>Amsoil has addressed Royal Purple in a few comparisons so far and have listed them in testings.  A few years ago they developed a <a href="http://www.technilube.com/motorcycle/motorcycle_white_papers.php">Motorcycle White Paper</a> comparing various popular brands of motorcycle oils.  Of the twelve SAE 40 oils tested they tied for 7th position, and they came in 8th in the SAE 50 category out of 16 oils tested.  A few years later, Amsoil did other testing for their <a href="http://www.technilube.com/brochures/g2457_gl_white_paper.pdf">Gear Lube White Papers (pdf)</a> where Royal Purple was rated 12th of the fourteen brands tested, failing 3 of the 17 tests they claim to meet.</p>
<p>Today in the <em>Lube Report</em> by <a href="http://www.lngpublishing.com" target="_blank"><em>Lubes-n-Greases</em></a>, an article came out with BP going after Royal Purple for falsely advertising unsubstantiated claims.  Below is <a href="http://www.imakenews.com/lng/e_article001398592.cfm?x=bfmW6PM,bMMHdCg">their article</a>:</p>
<p><img class="aligncenter" title="The Lube Report by Lubes-n_Greases" src="http://www.technilube.com/pics/news/lng_logo.gif" alt="lng logo BP Goes After Royal Purple for False Advertising and Wins" width="600" height="80" /></p>
<p style="padding-left: 30px;"><span style="font-family: Arial; font-size: medium;"><strong><span id="article_title">Truth in Advertising: BP v. Royal Purple </span> </strong> </span><br />
<span style="font-family: verdana,arial; font-size: x-small;"> </span></p>
<div style="padding-left: 30px;">By George GillRoyal Purple Ltd. was black and blue after BP Lubricants USA took it to task over advertising claims for its synthetic motor oil, finding a receptive audience in the advertising industry’s self-regulatory forum.</p>
<p>The National Advertising Division of the Council of Better Business Bureaus recommended Porter, Texas-based Royal Purple modify or discontinue numerous advertising claims for its synthetic motor oil, following a challenge by Wayne, N.J.-based BP Lubricants. The NAD examined comparative performance and superiority claims in print, broadcast and Internet advertising. In some of the advertising, Royal Purple compared its performance to Castrol, Shell, Amsoil and other motor oil brands.</p>
<p>NAD recommended that Royal Purple discontinue its use of consumer testimonials reporting specific performance attributes in the absence of reliable independent evidence showing performance capability.</p>
<p>“Anecdotal evidence based solely on the experiences of individual consumers is insufficient to support product efficacy claims, including claims related to horsepower, torque, fuel economy or engine heat,” the organization stated. “While the advertiser may quote from published articles if it provides clear and conspicuous attribution to the publisher, it may not rely on such articles to support efficacy claims for which it has no reliable independent validation.”</p>
<p>NAD recommended Royal Purple discontinue claims such as “Increases horsepower and torque by as much as 3 percent,” “Reduces Engine Wear by 80 percent,” “Superior Oxidation Stability” and “Provides Film Strength Up to 400 Percent.”</p>
<p>“If industry-standard tests or tests with carefully documented controls were abandoned, there would be no basis whatsoever for making any meaningful claims about the relative efficacy of motor oils,” BP said in its challenge.</p>
<p>NAD recommended that Royal Purple discontinue claims that stated, “Improves fuel economy by as much as 5 percent” and “Fuel economy improvement up to 5 percent or more” because its Environmental Protection Agency testing was inconclusive and the “Oklahoma State Study” and single cylinder Labeco CLR diesel engine testing cited in Royal Purple’s advertising was not relevant. The NAD noted the 1997 OSU Study was “outdated and nothing in the record demonstrated that the formulations of the competitors’ oils were similar to those available for sale on the market today.”</p>
<p>BP Lubricants said it hired the independent laboratory Southwest Research Institute, in San Antonio, to analyze power output of gasoline engines with Royal Purple Oil and with BP’s Castrol oil for comparisons.  “The results were provided to the challenger’s expert statistician who was not informed of the identity of the candidate oils,” NAD stated. “The challenger’s [BP’s] expert determined a 0.9 percent difference in power between the oils, which did not rise to the level of statistical significance, and is well below the 3 percent claim made by the advertiser.”</p>
<p>SwRI did additional tests to independently determine the differences in fuel economy, emissions data and engine temperature between Royal Purple and Castrol motor oils. According to SwRI, “there was no statistically significant difference between the fuel economy, emissions data or engine temperature between the two candidate oils,” NAD said.</p>
<p>Following its review of the non-anecdotal evidence in the record, NAD recommended that Royal Purple discontinue the claims, “Reduces emissions up to 20 percent or more” and “Reductions in emissions of 20 percent or more” because the studies on which the claims were based were outdated and not consumer-relevant.</p>
<p>NAD also recommended the advertiser discontinue its unsupported claim that Royal purple motor oil is “API/ILSAC Certified.” Noting that API and ILSAC licenses and certifications have many categories with different meanings, the NAD recommended that the company discontinue its claim that its synthetic oils are “generally ‘API/ILSAC Certified.’”</p>
<p>In fact, no Royal Purple products are certified to current ILSAC specifications.</p>
<p>The American Petroleum Institute licenses its trademarked Service Symbol, or ‘donut,’ for display on qualified engine oils, and also licenses the ILSAC ‘starburst’ logo for oils that meet the auto industry’s latest energy-conserving standards. In API’s online directory of licensees for its Engine Oil Licensing and Certification Program, Royal Purple has a total of 23 passenger car and diesel engine oil products listed, all licensed to use the API donut. Five of these may additionally display the words ‘energy conserving’ within the donut logo, but none of the Royal Purple products are licensable to the current ILSAC GF-4 specification and they cannot display the starburst logo.</p>
<p>Royal Purple also voluntarily agreed to discontinue the claims, “most advanced,” “unsurpassed performance” and “unparalleled performance,” steps the NAD said were necessary and proper to avoid confusion in the marketplace.</p>
<p>“While Royal Purple also believes that the tests and testimonials it supplied as evidence accurately portray the benefits of using its synthetic oil in a wide variety of applications, it defers to the NAD’s position that those tests and testimonials alone are insufficient to support specific performance attribute claims in consumer advertising,” the company said in its response to NAD. “&#8230; [Royal Purple] has already made changes to its advertising in accordance with the NAD recommendations and will continue to implement NAD’s recommendations and analysis in developing Royal Purple’s future advertising.”</p>
<p>BP Lubricants did not return phone calls from Lube Report requesting comment on NAD’s decision.</p></div>
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		<title>New Amsoil 10W-30 Synthetic Motorcycle Oil</title>
		<link>http://technilube.com/blog/new-amsoil-10w-30-synthetic-motorcycle-oil/</link>
		<comments>http://technilube.com/blog/new-amsoil-10w-30-synthetic-motorcycle-oil/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 19:26:06 +0000</pubDate>
		<dc:creator>Technilube.com</dc:creator>
				<category><![CDATA[Motorcycle Products]]></category>
		<category><![CDATA[10W-30]]></category>
		<category><![CDATA[Amsoil]]></category>
		<category><![CDATA[motorcycle]]></category>
		<category><![CDATA[motorycle oil]]></category>
		<category><![CDATA[protection]]></category>
		<category><![CDATA[synthetic]]></category>

		<guid isPermaLink="false">http://technilube.com/blog/?p=260</guid>
		<description><![CDATA[New 10W-30 Synthetic Motorcycle Oil Joins AMSOIL Lineup
AMSOIL has announced a new Synthetic 10W-30 Motorcycle Oil for the special needs of motorcycles including maximum protection for extended service life. As fuel economy has become increasingly important, more equipment manufacturers have begun recommending lighter viscosity SAE 30 oils. This new oil is formulated with the same [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-weight: bold;">New 10W-30 Synthetic Motorcycle Oil Joins AMSOIL Lineup</span></p>
<p><a href="https://www.technilube.com/pics/products/mct.jpg"><img class="alignright" title="10W-30 Synthetic Motorcycle Oil" src="https://www.amsoil.com/articlespr/2008/images/MCT.jpg" alt="MCT New Amsoil 10W 30 Synthetic Motorcycle Oil" width="124" height="254" /></a>AMSOIL has announced a new Synthetic 10W-30 Motorcycle Oil for the special needs of motorcycles including maximum protection for extended service life. As fuel economy has become increasingly important, more equipment manufacturers have begun recommending lighter viscosity SAE 30 oils. This new oil is formulated with the same proven technology as the company&#8217;s 10W-40 and 20W-50 Synthetic Motorcycle Oils.</p>
<p><span style="font-weight: bold;">Benefits of the new oil includes:</span></p>
<ul>
<li>Reduces friction, heat, wear and deposits</li>
<li>Provides extreme pressure protection for gears</li>
<li>Delivers superior corrosion protection</li>
<li>Provides excellent wet clutch performance</li>
<li>Robust additive levels for extended service life</li>
</ul>
<p>AMSOIL 10W-30 Synthetic Motorcycle Oil is recommended for use up to twice the motorcycle manufacturer change interval or one year, whichever comes first, in engines and transmissions. Also provides fuel economy benefits in scooters, ATV and UTV engines specifying an SAE 30 or 10W-30 viscosity as well as transmissions specifying an SAE 80, API GL-1 gear lubricant.</p>
<p>AMSOIL is the Official Oil of both the Sturgis Motorcycle Rally and 2009 Bike Week in Daytona Beach.</p>
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		<title>AMSOIL Becomes Official Oil of the Sturgis Motorcycle Rally</title>
		<link>http://technilube.com/blog/amsoil-becomes-official-oil-of-the-sturgis-motorcycle-rally/</link>
		<comments>http://technilube.com/blog/amsoil-becomes-official-oil-of-the-sturgis-motorcycle-rally/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 19:33:53 +0000</pubDate>
		<dc:creator>Technilube.com</dc:creator>
				<category><![CDATA[Motorcycle Products]]></category>
		<category><![CDATA[20W-50]]></category>
		<category><![CDATA[Amsoil]]></category>
		<category><![CDATA[motorcycle]]></category>
		<category><![CDATA[motorcycle oil]]></category>
		<category><![CDATA[Sturgis]]></category>

		<guid isPermaLink="false">http://technilube.com/blog/?p=258</guid>
		<description><![CDATA[AMSOIL INC. of Superior, WI has signed an agreement with the City of Sturgis to become the Official Oil of the Sturgis Motorcycle Rally. With the stroke of a pen the leading motorcycle oil has become a partner with the leading V-Twin Rally.&#8221;This is a great way for AMSOIL to place its brand in front [...]]]></description>
			<content:encoded><![CDATA[<div id="pBlogBody_409170367" class="blogContent"><a href="http://www.technilube.com/motorcycle/index.php"><img class="alignright" title="Amsoil/Sturgis Logo" src="http://www.technilube.com/pics/logos/Official-Oil-of-Sturgis.gif" alt="Official Oil of Sturgis AMSOIL Becomes Official Oil of the Sturgis Motorcycle Rally" width="150" height="138" /></a>AMSOIL INC. of Superior, WI has signed an agreement with the City of Sturgis to become the Official Oil of the Sturgis Motorcycle Rally. With the stroke of a pen the leading motorcycle oil has become a partner with the leading V-Twin Rally.&#8221;This is a great way for AMSOIL to place its brand in front of a significant audience. We are very pleased to partner with the City of Sturgis in this manner,&#8221; said Dean Alexander, Executive VP and General Manger of AMSOIL INC. who is himself a Harley rider and Sturgis regular. &#8220;Sturgis draws the world&#8217;s most knowledgeable and dedicated motorcycle riders and AMSOIL products deliver the performance and protection these riders demand, especially during the hot weather typical of the Sturgis motorcycle rally. It&#8217;s a good fit.&#8221;</p>
<p>AMSOIL motorcycle oils are formulated with high performance additive technology, providing exceptional multi-functional benefits for the special requirements of motorcycle applications including reduced operating temperatures and unsurpassed protection. AMSOIL Synthetic Motorcycle Oil helps bikes achieve optimal performance for hot-running engines, transmissions and primary chaincases.</p>
<p>AMSOIL 20W-50 Synthetic Motorcycle Oil is recommended for Harley-Davidson, Buell, Victory, Ducati, BMW, Aprilla and Triumph motorcycles calling for a 15W-50 or 20W-50 viscosity. AMSOIL 10W-40 Synthetic Motorcycle Oil is available for all makes calling for a 10W-40 or 20W-40 oil. AMSOIL also makes premium Ea air and oil motorcycle filters utilizing state-of-the-art nanofiber technology.</p></div>
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		<title>September 2007 Amsoil/Technilube.com Newsletter</title>
		<link>http://technilube.com/blog/september-2007-amsoiltechnilubecom-newsletter/</link>
		<comments>http://technilube.com/blog/september-2007-amsoiltechnilubecom-newsletter/#comments</comments>
		<pubDate>Thu, 27 Sep 2007 18:26:23 +0000</pubDate>
		<dc:creator>Technilube.com</dc:creator>
				<category><![CDATA[Diesel Products]]></category>
		<category><![CDATA[Filters]]></category>
		<category><![CDATA[Fuel Additives]]></category>
		<category><![CDATA[Misc. Products]]></category>
		<category><![CDATA[Mother's Products]]></category>
		<category><![CDATA[Motorcycle Products]]></category>
		<category><![CDATA[Mustang Eyewear]]></category>
		<category><![CDATA[NGK]]></category>
		<category><![CDATA[Synthetic Oils]]></category>
		<category><![CDATA[Trico Wipers]]></category>
		<category><![CDATA[Twin Air Filters]]></category>
		<category><![CDATA[0W-20]]></category>
		<category><![CDATA[4-Stroke]]></category>
		<category><![CDATA[5W-40]]></category>
		<category><![CDATA[75W-110]]></category>
		<category><![CDATA[air filter]]></category>
		<category><![CDATA[Amsoil]]></category>
		<category><![CDATA[breather]]></category>
		<category><![CDATA[car care]]></category>
		<category><![CDATA[cj-4]]></category>
		<category><![CDATA[crankcase]]></category>
		<category><![CDATA[diesel]]></category>
		<category><![CDATA[ea filter]]></category>
		<category><![CDATA[ford]]></category>
		<category><![CDATA[Fuel Additive]]></category>
		<category><![CDATA[gear lube]]></category>
		<category><![CDATA[motor oil]]></category>
		<category><![CDATA[mustang]]></category>
		<category><![CDATA[oil]]></category>
		<category><![CDATA[P.i.]]></category>
		<category><![CDATA[Performance Improver]]></category>
		<category><![CDATA[Scooter]]></category>
		<category><![CDATA[severe gear]]></category>
		<category><![CDATA[synthetic]]></category>
		<category><![CDATA[twin air]]></category>
		<category><![CDATA[wiper]]></category>

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		<description><![CDATA[Some of you already on my mailing list may have received this in your inbox already, but I&#8217;m reposting it here for anyone else interested.  If you would like to start receiving my newsletters, let me know.
Mike
Comments from Me
Hello Everyone,
It&#8217;s been far too long since my last newsletter.  Most of my free time with &#8220;computer&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p>Some of you already on my mailing list may have received this in your inbox already, but I&#8217;m reposting it here for anyone else interested.  If you would like to start receiving my newsletters, let me know.</p>
<p>Mike</p>
<h2><strong>Comments from Me</strong></h2>
<p>Hello Everyone,</p>
<p>It&#8217;s been far too long since my last newsletter.  Most of my free time with &#8220;computer&#8221; related work has been getting my new Web Site done, learning new tricks, codes, layouts, etc.  It&#8217;s finally up, but this is probably the third or forth version after scratching each attempt before and starting over.  Now it&#8217;s here to stay, but I already see things I can do to make it better.  Isn&#8217;t that always the case?</p>
<p>Amsoil has also been experiencing a lot of growth.  In one of our monthly meetings earlier this year, it was mentioned that the months of February/March experienced a 72% increase in business over the same months last year in 2006.  They are upgrading their computers system again which should make online ordering even easier, and new warehouses are in the works as well as older ones needing to move to larger locations.  Here in Orlando the warehouse just moved a few years ago and they are already looking for a larger one to handle all the new products and volume.  They have about 5000 square feet currently and are looking to up that to 10-12,000.</p>
<p>As some of you also know, Amsoil actually buys their PAO base stock from Mobil Chemical.  Last year Amsoil bought more PAO base stock for their products than was purchased for Mobil 1.  This says a lot when Amsoil is buying, and apparently selling, more than Mobil&#8217;s own synthetic line is selling.  They may start from the same base, but people are recognizing that all the additives and development after that is makes a difference.</p>
<p>Since my last newsletter about a year ago, Amsoil has also partnered up with numerous other companies and added many new products.  Details will be mentioned below, but in a nutshell, we are now working with, and able to order products from Donaldson, Wix, Twin Air, Mother&#8217;s, Trico, and NGK.  Amsoil dropped the Bosch line and picked up Trico and NGK for the larger range of quality products these companies offer.  All of these companies produce excellent products and are welcome additions that only help to enhance the services I can provide.</p>
<p>I have a lot to catch many of you up on and this will probably be the largest newsletter you will get from me because of it.  I hope now to keep more up to date more often.  Don&#8217;t forget you can also visit my blog on MySpace located at <a title="MySpace Profile" href="http://www.myspace.com/technilube" target="_blank">http://www.myspace.com/technilube</a>.</p>
<p>So without anymore rambling, let&#8217;s get into the real news:</p>
<hr />
<h2>News From Amsoil</h2>
<p><strong>Price Increases</strong></p>
<p>Unfortunately I do have to pass on word that there will be price increases as of October 1st.  Amsoil first let us know this last month with the following comment:</p>
<p style="padding-left: 30px;">&#8220;The ever-increasing costs of base stocks, additives and packaging have affected every lubricant company in the industry, forcing them to increase lubricant prices to compensate. Due to these ever-increasing prices for raw materials, AMSOIL is forced to implement a minimal price adjustment effective October 1. Even with a minimal price adjustment, AMSOIL synthetic lubricants remain the best and most cost-effective choice on the market, saving customers money through extended drain intervals, reduced wear and maintenance and increased fuel efficiency.&#8221;</p>
<p><strong>Since My Newsletter Last Year:</strong></p>
<p>Here are many of the products that have been released over the past year since my last newsletter:</p>
<p><strong><img class="alignleft" title="AMSOIL Synthetic 5W-40 Premium Diesel Oil " src="http://www.technilube.com/newsletters/pics/2007_09/clip_image002.jpg" alt="clip image002 September 2007 Amsoil/Technilube.com Newsletter" width="84" height="175" />AMSOIL Synthetic 5W-40 Premium Diesel Oil (DEO)</strong><br />
October 2006 &#8211; AMSOIL Synthetic 5W-40 Premium Diesel Oil (DEO) is the premium choice diesel oil for model year 2007 and newer heavy-duty and pickup truck diesel engines requiring API CJ-4 emission quality oil standards.</p>
<p style="text-align: center;"><strong>Mothers® Polishes-Waxes-Cleaners</strong></p>
<p><strong><img class="aligncenter" title="Mothers Polishes-Waxes-Cleaners" src="http://www.technilube.com/newsletters/pics/2007_09/clip_image002a.jpg" alt="clip image002a September 2007 Amsoil/Technilube.com Newsletter" width="447" height="156" />December 2006 </strong>- Mother&#8217;s features three different lines depending on how serious you are and the type of shine you want.  One is designed more for the everyday user, another for those who wish to keep their vehicles looking like new, the last designed for the extreme gloss look that show car owners usually go for.  One very popular product is the Power Ball.  If you get any kind of automotive magazine, you have probably seen a Mother&#8217;s ad for one of these at one point.</p>
<p>These products have been designed by enthusiasts for enthusiast.  While some other brands are more mainstream because they go for saturating the market with their name, Mother&#8217;s has always catered more to the automotive enthusiast looking for the best product.  This same attitude is shared by Amsoil and the reason the two ended up working together.</p>
<p><img class="aligncenter" title="Mothers Accessories" src="http://www.technilube.com/newsletters/pics/2007_09/clip_image002_0000.jpg" alt="clip image002 0000 September 2007 Amsoil/Technilube.com Newsletter" width="449" height="269" /></p>
<h4>Twin Air Dual-Stage Powersports Filters</h4>
<p><img src="http://www.technilube.com/newsletters/pics/2007_09/clip_image002_0001.jpg" alt="clip image002 0001 September 2007 Amsoil/Technilube.com Newsletter" hspace="12" width="200" height="145" align="left" title="September 2007 Amsoil/Technilube.com Newsletter" /><strong>February 2007</strong> &#8211; Twin Air is the most recognized name in powersports air filters, engineered for more makes and models of dirtbikes and ATVs than any other filter line. Twin Air Filters are constructed from two layers of open-pore foam to provide maximum filtration and superior airflow.  A coarse-foam outer shell is fused with a fine-foam inner core, resulting in a one-piece design that is both functional and durable.  It provides continuous filtration and airflow while protecting engines from dirt, dust and sand.</p>
<p>Twin Air air filtration products provide dirtbikes and ATVs with maximum intake protection in any riding conditions.  Twin Air air filters are constructed with an exclusively formulated adhesive that withstands repeated cleanings, even with harsh solvents or gasoline. AMSOIL also offers several Twin Air filter cleaning and oiling products to complete the product line.</p>
<p>Twin Air&#8217;s patented filtration design, high-quality materials and superior construction deliver maximum performance and protection.</p>
<h4><strong>Severe Gear 75W-110 Synthetic Gear Lube</strong></h4>
<p><img src="http://www.technilube.com/newsletters/pics/2007_09/clip_image002_0002.jpg" alt="clip image002 0002 September 2007 Amsoil/Technilube.com Newsletter" hspace="12" width="124" height="250" align="left" title="September 2007 Amsoil/Technilube.com Newsletter" /><strong>February 2007</strong> &#8211; AMSOIL announced the addition of 75W-110 Severe Gear Synthetic Gear Lube to its strong line of AMSOIL Severe Gear Extreme Pressure Synthetic Gear Lubes.  AMSOIL Severe Gear Synthetic Gear Lubes feature an exclusive blend of high viscosity, shear stable synthetic base oils and an extra treatment of high-performance additives. They are engineered to protect gears better than conventional gear oils, resisting acid, carbon and varnish formation and oxidative breakdown.</p>
<p>The new viscosity gear lube grade that fills the gap between the 75W-90 and 75W-140 viscosity gear lubes that most people are accustomed to using.  Many used the 75W-140 to obtain extra film protection beyond what the 75W-90 viscosity grade offered for their differentials, but found that they sacrificed fuel economy by doing so. This new viscosity grade, 75W-110, offers a high temperature film protection beyond what a 75W-90 offers, without compromising fuel economy.  This new mid-range viscosity grade for gear lubes addresses performance, protection <em>and</em> fuel economy.</p>
<p class="style04">Because today&#8217;s vehicles have seen tremendous gains in both horsepower and towing limits, greater stress is placed on differentials and drivetrain components. In fact, horsepower has increased by as much as 93 percent in turbo diesel trucks, and vehicle towing limits have increased from 7,500 to 18,000 lbs in recent years.</p>
<p>For this reason, AMSOIL 75W-110 Severe Gear Synthetic Gear Lube is designed to provide superior protection for elevated operating temperatures without sacrificing fuel efficiency.  It is formulated for use with limited slip clutches and is ideal for turbo diesel pickup trucks, vehicles used for towing and hauling and other vehicles subject to severe service operating conditions, including heavy equipment, construction vehicles, emergency vehicles, street rods and 4&#215;4 vehicles.</p>
<p>AMSOIL 75W-110 Severe Gear Synthetic Gear Lube is a premium grade lubricant specifically engineered for maximum performance in severe duty applications.  AMSOIL 75W-110 Severe Gear delivers unsurpassed fuel efficiency and cold temperature performance.</p>
<h4><strong>New Energy Saving, Fuel Efficient AMSOIL 100% Synthetic 0W-20 Motor Oil</strong></h4>
<p><img src="http://www.technilube.com/newsletters/pics/2007_09/clip_image002_0003.jpg" alt="clip image002 0003 September 2007 Amsoil/Technilube.com Newsletter" hspace="12" width="183" height="350" align="left" title="September 2007 Amsoil/Technilube.com Newsletter" /><strong>March 2007</strong> &#8211; AMSOIL introduced a new energy saving, fuel efficient synthetic oil, AMSOIL 100% Synthetic 0W-20 Motor Oil (Product Code: ASM). Several vehicle manufacturers, including Ford, Honda, DaimlerChrylser and Toyota, recommend either a 0W-20 or 5W-20 motor oil in many of the vehicles they produce, increasing demand for these oils.  The new AMSOIL 100% Synthetic 0W-20 Motor Oil provides maximum protection in a light viscosity for up to 25,000 miles or one year, whichever comes first.</p>
<p><strong>Product Description</strong><br />
AMSOIL 100% Synthetic 0W-20 Motor Oil delivers extraordinary lubrication for automotive gasoline engines. Formulated with the industry&#8217;s premier synthetic technology and additives in a light viscosity formulation, it withstands high temperatures and delivers outstanding fuel economy and cold temperature performance.  AMSOIL Synthetic 0W-20 Motor Oil delivers long-lasting performance and protection, extending drain intervals far beyond those recommended for conventional oils. Its unique synthetic formulation and long drain additive system are very stable, resisting oxidation and neutralizing acids.</p>
<p class="style04">By delivering the best possible engine protection, cleanliness and performance over extended drain intervals, AMSOIL Synthetic 0W-20 Motor Oil reduces vehicle maintenance and waste oil disposal costs. AMSOIL Synthetic 0W-20 Motor Oil is designed to maximize energy efficiency for improved fuel economy. Its light viscosity properties reduce drag, while its uniform molecular structure helps it flow more freely to reduce friction between metal surfaces.</p>
<p>With its shear stable formulation and high viscosity index, AMSOIL Synthetic 0W-20 Motor Oil provides excellent viscosity film strength to separate metal surfaces and contains robust anti-wear additives for the best possible engine protection.</p>
<p>AMSOIL Synthetic 0W-20 Motor Oil resists thermal breakdown better than conventional oils. It is heavily fortified with detergent and dispersant additives to prevent sludge deposits and keep engines clean. And unlike conventional oils, AMSOIL Synthetic 0W-20 Motor Oil contains no wax. It stays fluid down to -65°F for improved cold temperature oil flow, reduced bearing wear and easier starting.</p>
<h4><img class="alignleft" title="P.i. Performance Improver" src="http://www.technilube.com/newsletters/pics/2007_09/clip_image002.gif" alt="clip image002 September 2007 Amsoil/Technilube.com Newsletter" width="115" height="347" />New PI Formulation Provides Unsurpassed Fuel Economy and Performance</h4>
<p class="style04"><img src="file:///C:/DOCUME%7E1/Michael1/LOCALS%7E1/Temp/moz-screenshot-3.jpg" alt="moz screenshot 3 September 2007 Amsoil/Technilube.com Newsletter"  title="September 2007 Amsoil/Technilube.com Newsletter" /><img src="file:///C:/DOCUME%7E1/Michael1/LOCALS%7E1/Temp/moz-screenshot-4.jpg" alt="moz screenshot 4 September 2007 Amsoil/Technilube.com Newsletter"  title="September 2007 Amsoil/Technilube.com Newsletter" /><strong>April 2007</strong> &#8211; Today&#8217;s fuels vary in quality and additive treat levels from the refinery. Although a certain level of detergent additive is required by law to be formulated into gasoline, cost restrictions cause refineries to use low quality additives in the lowest additive concentration (LAC), a level insufficient to prevent deposit accumulation. Deposits accumulate on fuel injectors, intake valves and combustion chambers within just a few thousand miles, disrupting spray patterns, affecting electronic sensors and causing a multitude of problems. Fuel system deposits result in the following:</p>
<ul>
<li> Lost fuel economy</li>
<li>Lost power and poor throttle response</li>
<li>Failed emission tests</li>
<li>Poor drivability &#8211; surging, hesitation, stalling, rough idle</li>
<li>Engine knocking (pinging) and rap</li>
<li>Difficult starts</li>
</ul>
<p class="style04">The newly formulated AMSOIL PI Performance Improver is the most potent gasoline additive available today. As a concentrated detergent, it is unsurpassed in cleaning combustion chamber deposits, intake valve deposits and port fuel injector deposits, eliminating the need for expensive fuel injector cleaning procedures. It is ideal for use prior to emissions inspections, and it helps maintain peak engine efficiency, fuel economy, power and drivability in newer low mileage engines. In engines with accumulated deposits, testing showed AMSOIL PI provided the following clean-up benefits after only one tank of gasoline:</p>
<p class="style04">Improves fuel mileage an average of 2.3% and up to 5.7%</p>
<ul>
<li><span class="style04">Reduced emissions </span>
<ul>
<li class="style04">hydrocarbons (HC) up to 15%</li>
<li class="style04">carbon monoxide (CO) up to 26%</li>
<li class="style04">nitrous oxides (NOx) up to 17%</li>
</ul>
</li>
<li class="style04">Restored power and performance</li>
<li class="style04">Reduced need for costly higher octane fuel</li>
<li class="style04">Reduced noise from carbon rap and pre-ignition</li>
<li class="style04">Better drivability</li>
<li class="style04">Smoother operation</li>
</ul>
<p class="style04">The new PI formulation offers greater potency than the old formulation and delivers extra benefits, including increased fuel economy improvements, improved intake valve and combustion chamber cleaning and lower emissions. Because it is recommended every 4,000 miles, rather than with every tank of gas, the new PI formulation is also more convenient to use. Its new smaller neck makes it easier to pour into the tank, and because the flip top has been eliminated, leakage is minimized.</p>
<p class="style04">
<table border="0" cellspacing="0" cellpadding="0" width="100%" align="center">
<tbody>
<tr>
<td width="50%" align="middle" valign="top"><img src="http://www.technilube.com/newsletters/pics/2007_09/clip_image004.gif" alt="clip image004 September 2007 Amsoil/Technilube.com Newsletter" width="223" height="87" title="September 2007 Amsoil/Technilube.com Newsletter" /><br />
<em>Injector spray pattern before PI treatment.</em></td>
<td width="50%" align="middle" valign="top"><img src="http://www.technilube.com/newsletters/pics/2007_09/clip_image006.gif" alt="clip image006 September 2007 Amsoil/Technilube.com Newsletter" width="223" height="88" title="September 2007 Amsoil/Technilube.com Newsletter" /><br />
<em>Injector spray pattern after PI treatment.</em></td>
</tr>
</tbody>
</table>
<div class="wp-caption aligncenter" style="width: 405px"><img title="AMSOIL PI averaged 72% intake valve deposit cleanup across a wide range of engine types and sizes, with two cars cleaning up greater than 90%." src="http://www.technilube.com/newsletters/pics/2007_09/clip_image008.gif" alt="clip image008 September 2007 Amsoil/Technilube.com Newsletter" width="395" height="243" /><p class="wp-caption-text">AMSOIL PI averaged 72% intake valve deposit cleanup across a wide range of engine types and sizes, with two cars cleaning up greater than 90%.</p></div>
<h4>Amsoil Adds Trico Wiper Blades</h4>
<p align="center"><img src="http://www.technilube.com/newsletters/pics/2007_09/clip_image002_0000.gif" alt="clip image002 0000 September 2007 Amsoil/Technilube.com Newsletter" width="177" height="89" title="September 2007 Amsoil/Technilube.com Newsletter" /></p>
<p><span class="style04"><strong>April 2007</strong> &#8211; In another calculated move designed to provide more convenience for customers, AMSOIL now offers wiper blades from TRICO. As of April 1, AMSOIL is no longer carrying BOSCH products. TRICO wiper blades provide additional products, increased performance and easy installation.</span></p>
<p class="style04"><strong>Company History</strong><br />
The Tri-Continental Corporation was founded in 1917 to provide drivers with better visibility, introducing the first manually operated windshield wiper. Today, TRICO is one of the world&#8217;s leading manufacturers of wiper products and produces nearly one million wiper blades every week. TRICO provides entire wiper systems for numerous original equipment manufacturers (OEMs), including Ford, GM, Chrysler and Hyundai. In fact, TRICO wiper products are utilized on nearly 7 out of 10 new vehicles built in North America. TRICO uses natural and synthetic rubber, along with other agents such as Teflon, to make its wiper blades. AMSOIL now offers five different lines of TRICO wiper blades: Exact Fit, NeoForm, Oktane, Winter and Classic.</p>
<p align="center"><img src="http://www.technilube.com/newsletters/pics/2007_09/clip_image004.jpg" alt="clip image004 September 2007 Amsoil/Technilube.com Newsletter" width="300" height="48" title="September 2007 Amsoil/Technilube.com Newsletter" /></p>
<p align="center"><img src="http://www.technilube.com/newsletters/pics/2007_09/clip_image006.jpg" alt="clip image006 September 2007 Amsoil/Technilube.com Newsletter" width="300" height="125" title="September 2007 Amsoil/Technilube.com Newsletter" /></p>
<h4>Formula 4-Stroke Synthetic Scooter Oil</h4>
<p><img class="alignleft" title="Formula 4-Stroke Synthetic Scooter Oil" src="http://www.technilube.com/newsletters/pics/2007_09/clip_image002_0004.jpg" alt="clip image002 0004 September 2007 Amsoil/Technilube.com Newsletter" width="114" height="243" /><strong>April 2007</strong> &#8211; AMSOIL 10W-40 Formula 4-Stroke Synthetic Scooter Oil is formulated specifically to meet the special needs of today&#8217;s high tech air-and water-cooled four-stroke motorized scooters, offering unsurpassed wear protection and friction reduction for longer equipment life and cooler operating temperatures.  Its exceptional shear stability ensures consistent viscosity protection and provides additional protection for transmissions and gear boxes, while its friction modifier-free formulation ensures wet clutch compatibility and smooth clutch operating.  A special anti-corrosion additive package provides long-term protection during periods of inactivity and storage.</p>
<p>AMSOIL 10W-40 Formula 4-Stroke Synthetic Scooter Oil is recommended for air-and water-cooled four-stroke motorized scooter engines calling for a 10W-40 viscosity, as well as transmissions and gear boxes calling for a 10W-40 motor oil, including Honda, Kawasaki, Suzuki, Yamaha, Vespa, Aprilia, Piaggio, Benelli, Vento, Kymco, Tank and TGB.</p>
<p>Benefits of AMSOIL Formula 4-Stroke Scooter Oil include:</p>
<ul>
<li class="style04">Superior Wear Protection</li>
<li class="style04">Cool Engine Operation</li>
<li class="style04">Controls Lubricant Foaming</li>
<li class="style04">Exceptional Shear Stability</li>
<li class="style04">Reduced Oil Consumption and Deposit Formation</li>
<li class="style04">Excellent Protection in Temperature Extremes</li>
<li class="style04">Improved Fuel Economy</li>
<li class="style04">Wet Clutch Compatible</li>
<li class="style04">Long-Term Protection Against Rust and Corrosion</li>
</ul>
<h4>Performance Air Filters for Racing &amp; Street Rod Applications</h4>
<p align="center"><img src="http://www.technilube.com/newsletters/pics/2007_09/clip_image002_0005.jpg" alt="clip image002 0005 September 2007 Amsoil/Technilube.com Newsletter" width="360" height="210" title="September 2007 Amsoil/Technilube.com Newsletter" /></p>
<p><span class="style04"><strong>April 2007</strong> &#8211; AMSOIL announces the introduction a new racing air filter to the already strong line of Ea high performance filters utilizing nanofiber technology.  The new AMSOIL air filters are specially designed for racing and street rod enthusiasts who desire a combination of performance and protection in carbureted applications.  These custom air cleaner assemblies, which vary in size from 2&#8243; to 6&#8243; in height, are manufactured for use with carbureted engines that use a 14-inch round element air cleaner housing.</span></p>
<p class="style04">AMSOIL Performance Air Filters are designed to replace stock cellulose, oil-wetted gauze or foam filters.  AMSOIL Filters are composed of nanofiber media that have sub-micron diameters and small inter-fiber spaces, which results in more contaminate being captured on the surface of the media.  The nanofibers found in the AMSOIL Air Filters are less than one micron in diameter and because of their size, there are more pores per square inch (higher pore density), allowing for higher dirt-holding capacity and lower pressure drop when compared to traditional filter medias.  Thinner media fibers, like those in AMSOIL Performance Air Filters, produce more uniform pore size distribution, improving the filter&#8217;s overall ability to capture and retain particles.</p>
<p class="style04">The AMSOIL Performance Air Filter filtration system utilizing nanofiber media allows air to flow through both the side for traditional filtering and the lid for greater performance and superior efficiency.</p>
<p class="style04">Ea is the scientific designation for Absolute Efficiency.</p>
<h4><img class="alignleft" title="NGK Logo" src="http://www.technilube.com/newsletters/pics/2007_09/clip_image002_0006.jpg" alt="clip image002 0006 September 2007 Amsoil/Technilube.com Newsletter" width="126" height="124" />NGK Spark Plugs and Plug Wire Sets</h4>
<p><strong>June 2007</strong> &#8211; NGK is the world leader in spark plugs and plug wires for both original equipment manufacturers (OEM) and the aftermarket. As of June 1, AMSOIL offers NGK spark plugs and plug wires for auto/light truck, powersports, auto racing and small engine applications.</p>
<p><strong>NGK Background</strong><br />
NGK has been producing world class products since 1936 and has dominated the world market by being the OEM supplier for companies such as GM, Chrysler, Ford, Toyota, Honda (automobile and powersports), Suzuki and BMW. NGK works closely with these companies to design parts that meet each OEM&#8217;s specific needs. The company&#8217;s growth and ability to work closely with manufacturers in developing products tailored to their needs is attributed to NGK&#8217;s global presence. NGK USA is headquartered in Wixom, Mich. and boasts 14 factories in eight nations. The company also has manufacturing, inventory and distribution facilities in California, West Virginia and Illinois.</p>
<h4>Mother&#8217;s Marine Products</h4>
<p align="center"><img src="http://www.technilube.com/newsletters/pics/2007_09/clip_image002_0007.jpg" alt="clip image002 0007 September 2007 Amsoil/Technilube.com Newsletter" width="285" height="104" title="September 2007 Amsoil/Technilube.com Newsletter" /></p>
<p class="style04"><strong>June 2007</strong> &#8211; Mothers Marine Products are surface care formulas specifically designed for the demands of marine applications. Special formulation makes these products safe and easy to use on all marine equipment.</p>
<p><span class="style04"><strong>Mothers Marine PowerPlastic</strong><br />
The best all-in-one plastic polish and protectant. It easily cleans and shines a wide variety of hard or flexible plastics and clear vinyls to optimum crystal clarity. Removes light scratches, oxidation, haze, stains and yellowing, leaving a long-lasting protective polymer barrier against UV rays, water spotting, airborne contaminants and more. Excellent for use by hand or with the PowerBall or PowerBall Mini.</span></p>
<p><span class="style04"><strong>Mothers Marine Wash&#8217;n Wax<br />
</strong>A concentrated, biodegradable wash and wax for boat and RV surfaces. Specifically formulated to quickly and easily remove dirt, salt spray, grime and scum. Mothers Wash&#8217;n Wax is an environmentally friendly, low-sudsing formula. Its no-hassle rinsing creates a brilliant gloss while adding protection to all finishes.</span></p>
<p class="style04"><strong>Mothers Marine Cleaner Wax</strong><br />
A perfect blend of state-of-the-art synthetic polishes and waxes along with 1 Brazilian carnauba wax. A superior easy-to-use one step product, Mothers Marine Cleaner Wax removes light oxidation, haze and scuffs, while providing long-lasting protection and enhanced gloss to gelcoats and fiberglass. Helps protect against ultraviolet rays and environmental contaminants. Formulated for use on all boats and RVs.</p>
<p class="style04"><strong><strong>Mothers Marine Cleaner Wax</strong><br />
</strong>A perfect blend of state-of-the-art synthetic polishes and waxes along with 1 Brazilian carnauba wax. A superior easy-to-use one step product, Mothers Marine Cleaner Wax removes light oxidation, haze and scuffs, while providing long-lasting protection and enhanced gloss to gelcoats and fiberglass. Helps protect against ultraviolet rays and environmental contaminants. Formulated for use on all boats and RVs.</p>
<h4>Amsoil EaAB Crankcase Breather Filters</h4>
<p align="center"><img src="http://www.technilube.com/newsletters/pics/2007_09/clip_image002_0008.jpg" alt="clip image002 0008 September 2007 Amsoil/Technilube.com Newsletter" width="300" height="125" title="September 2007 Amsoil/Technilube.com Newsletter" /></p>
<p class="style04">EaAB Crankcase Breather Filters provide excellent oil vapor control, increased efficiency and superior engine performance <em>in street rod and racing applications.</em> EaAB Filters are a perfect complement to EaAR Filters, ensuring superior air filtration in high-performance and severe-service applications.</p>
<p class="style04"><strong>Why Are Crankcase Breathers Necessary?</strong><br />
Pressure builds in the engine crankcase due to vapor from hot engine oil and from exhaust gases that escape past the piston rings. A crankcase breather system is used to release this pressure. If the breather system becomes blocked, the crankcase pressure builds internally. As the pressure increases, the oil is pushed through the area offering the least resistance, such as the dipstick or a seal. Crankcase breather filters are employed to ensure the crankcase does not become blocked with foreign materials as pressurized gases escape.</p>
<p class="style04"><strong>AMSOIL EaAB Filters</strong><br />
AMSOIL EaAB Filters are compatible with engines, transmissions and oil tanks, but are mainly designed for installation on valve covers used in high-performance and racing applications. EaAB Filters clamp directly to rubber tubing or are pushed onto rubber grommets. The EaAB-1511, EaAB-1513 and EaAB-1514 feature a chrome shield for added protection from direct contact with dirt and grime, and all EaAB Filters feature a chrome ring with AMSOIL engraved into the top. The EaAB-1491 is a push-in filter and the others are all clamp-on designs.</p>
<p class="style04"><strong>Quality Construction</strong><br />
AMSOIL EaAB Filters are made with the same super high-quality synthetic nanofibers used in other Ea Filters. Their wire-backed pleats provide additional strength and filter longevity. The signature AMSOIL Ea blue media, along with the chrome detailing, make these filters an attractive fit.</p>
<p class="style04"><strong>Cleanable</strong><br />
AMSOIL EaAB Filters are cleanable, offering longer filter life. They are cleaned in the same manner as other Ea Air Filters: using either low-pressure shop air on the clean side or a vacuum on the dirty side.</p>
<p class="style04"><strong>Applications</strong><br />
AMSOIL EaAB Filters are available for any vehicle or piece of equipment that can accept breather elements. The breathers are designed for installation on engine valve covers and other breather tubes, but can also be used on transmissions and industrial equipment. See the product dimension chart below for appropriate filter.</p>
<h2>What&#8217;s Coming Up</h2>
<p>More is on the horizon for Amsoil.  Since the beginning of the year we have been told in meetings of some new products and literature that will continue to keep Amsoil on the forefront of technology.  Some of this includes:</p>
<ul>
<li>Silicon Brake Fluid &#8211; <em>something we have been asking for since we have nearly every other fluid.</em></li>
<li>New PI Performance Improver Fuel Additive for the Marine Market – <em>from what I understand this will be based off of the old PI formula that turned out was being used for 2-Cycle Outboards. I&#8217;m sure it will be tweaked more for these specific applications.</em></li>
<li><img class="alignright" title="Pre-Filters for Racing &amp; Off Road Apps" src="http://www.technilube.com/newsletters/pics/2007_09/clip_image001.jpg" alt="clip image001 September 2007 Amsoil/Technilube.com Newsletter" width="200" height="150" />A Racing ONLY Oil – <em>Something one of the Direct Jobbers got from one of the Corporate guys in passing conversation. No other information as to when yet.</em></li>
<li>An Oil for Street/Hot Rod Applications – <em>Same source as the Racing Oil, but since Amsoil is sponsoring NSRA, I would think this won&#8217;t be in the too distant future.</em></li>
<li>Pre-Filters for Racing &amp; Off Road Apps &#8211; <em>The pre-filter is a mesh bag that fits over air filters to help protect against dirt and mud from collecting on an air filter, while not disrupting air flow a filter needs. A formal release announcement it scheduled for November.</em></li>
</ul>
<h2>Amsoil Racing &amp; Relationships</h2>
<h4>Amsoil and Boyd Coddington</h4>
<h3 style="text-align: center;"><img src="http://www.technilube.com/newsletters/pics/2007_09/clip_image002_0009.jpg" alt="clip image002 0009 September 2007 Amsoil/Technilube.com Newsletter" width="418" height="174" title="September 2007 Amsoil/Technilube.com Newsletter" /></h3>
<p><span class="style04">Amsoil has teamed up with Boyd Coddington, legendary hot rod builder.  Originally he was to use Amsoil in a 1957 Plymouth Belvedere back in June that had been buried in Tulsa, Oklahoma since then.  It was to be documented on his show, American Hot Rod, and other programs but unfortunately when it was dug up, moisture had taken over the car and soon after it was considered a complete loss.</span></p>
<p class="style04">But the relationship is there and Boyd has built the the above Bonneville Racer to break a 200 MPH speed record at the Salt Flats that was driven by his wife. It takes place over three of his episodes on the Learning Channel, the second having aired this week.  George Douglas, one of the Direct Jobbers I work closely with was there for the actual race. I won&#8217;t give away what happened, but looks like there will be a more filming out there later this year.</p>
<h4>World&#8217;s Fastest Cadillac Uses AMSOIL</h4>
<p><strong>Johnson&#8217;s Hot Rod Shop<br />
</strong>The builders of last year&#8217;s head turning G-Force &#8216;Cuda was back at Bonneville with a new car. An editorial in Popular Hot Rodding called it, &#8220;The Greatest Street Machine Ever Built.&#8221; Despite the hyperbole, these guys know how to make cars. And for maximum G&#8217;s on the Flats this year they will look once again to AMSOIL.</p>
<p><img src="http://www.technilube.com/newsletters/pics/2007_09/clip_image004_0000.jpg" alt="clip image004 0000 September 2007 Amsoil/Technilube.com Newsletter" hspace="12" width="200" height="133" align="right" title="September 2007 Amsoil/Technilube.com Newsletter" />In August everyone knew their Cadillac XLR would be fast, but you never know how fast till you really put it out there. With Gramie Bartles at the wheel, &#8220;The Worlds Fastest Cadillac&#8221; set a record of 222 mph.</p>
<p>This was actually a huge accomplishment for this new car that had just been completed within a couple days before Speed Week. The project was initiated in March with the build being completed right at the wire. According to the Johnsons, &#8220;Going to Bonneville without any testing and tuning before we got there, even without setting this kind of a record, is an achievement in itself.&#8221;</p>
<p>Bartles built the chassis and worked closely with the Johnsons on the build to insure the vehicle was up to snuff with regard to the the rules and regulations for S.C.T.A. Alan Johnson from California was the builder of the Northstar engine for the XLR. Owner of the XLR, Bob Johnson, looks forward setting more records with the XLR in the coming months.</p>
<p>All such projects involve many team members. In addition to the many other sponsors who helped with support, Bob indicated his gratitude to AMSOIL for the great products that have given his cars the extra oomph and protection he counts on.</p>
<h4>Amsoil Boosting MOPAR Muscle Engine Challenge</h4>
<p align="center"><img src="http://www.technilube.com/newsletters/pics/2007_09/clip_image006_0000.jpg" alt="clip image006 0000 September 2007 Amsoil/Technilube.com Newsletter" width="320" height="135" title="September 2007 Amsoil/Technilube.com Newsletter" /></p>
<p class="style04">At the Performance Racing Industry trade show in Orlando, Fla. in December 2006 AMSOIL announced its new affiliation with <em>Mopar Muscle </em>magazine to become &#8220;Official Oil&#8221; of the MOPAR Muscle Engine Challenge. The sponsorship is an excellent opportunity for AMSOIL to gain exposure with MOPAR enthusiasts across North America.</p>
<h4>Official Oil of the 2007 Diesel Power Challenge</h4>
<p><img class="alignleft" style="margin-left: 12px; margin-right: 12px;" src="http://www.technilube.com/newsletters/pics/2007_09/clip_image008.jpg" alt="clip image008 September 2007 Amsoil/Technilube.com Newsletter" hspace="12" width="70" height="90" align="left" title="September 2007 Amsoil/Technilube.com Newsletter" /><span class="style04">The Diesel Power Challenge is the creation of Diesel Power Magazine and the Primedia Truck Group.  This was the third year of the Diesel Power Challenge, a grueling two-day event that tests the mettle of the toughest street legal turbo diesel trucks. The event in Utah will result in 40 pages of magazine coverage later this year, along with a one hour TV program to be aired nationally.<br />
The show will be re-aired on the Outdoor Channel December 7th.</span></p>
<h4><strong>World&#8217;s Fastest Diesel Motorcycle</strong></h4>
<p><img src="http://www.technilube.com/newsletters/pics/2007_09/clip_image010.jpg" alt="clip image010 September 2007 Amsoil/Technilube.com Newsletter" hspace="12" width="200" height="150" align="left" title="September 2007 Amsoil/Technilube.com Newsletter" /><span class="style04">Fred Hayes currently holds eight world and four national land speed records on motorcycles. This week he&#8217;ll try to better those records and add another &#8212; all on diesel-powered bikes. Hayes is an experienced motorcycle rider, earning top honors in several American motorcycle riding competitions through the years.</span></p>
<p class="style04">As founder, president, CEO and chief engineer of Hayes Diversified Technologies (HDT USA), Hayes has led the company to become the largest supplier of military motorcycles to the U.S. Defense Department. No one puts motorcycles through more extreme paces than Hayes. For this reason, the company relies on AMSOIL for the most grueling tests of all. &#8220;With over a year of testing, we have found that AMSOIL products continually outperform all other lubricants. AMSOIL provides improved performance, increased fuel economy, lower oil consumption and significantly reduced engine wear in all operating conditions.&#8221;</p>
<h4>AMSOIL Goes Hot Rodding: NSRA</h4>
<p><img src="http://www.technilube.com/newsletters/pics/2007_09/clip_image012.jpg" alt="clip image012 September 2007 Amsoil/Technilube.com Newsletter" hspace="12" width="75" height="75" align="left" title="September 2007 Amsoil/Technilube.com Newsletter" /><span class="style04">In 2007 AMSOIL became an official product sponsor of the National Street Rod Association (NSRA). The NSRA is a loyal network of more than 55,000 classic car enthusiasts, The organization puts on 13 national events per year in various parts of the country with attendance well over 250,000 people. Spectators attend in order to see and hear many of the best constructed, most beautiful vintage automobiles around.</span></p>
<p class="style04">These NSRA events primarily draw together pre-1940&#8217;s cars, with the exception of two large events that are for cars 30 years old or older. These two events help capture the muscle car crowd to seed the future of hot rodding.</p>
<p class="style04">The NSRA offers high visibility in a niche market that many AMSOIL Dealers are already involved in. The national events begin in April and run through October.</p>
<hr />
<h2>Other Information</h2>
<h4>Diesel Passenger Vehicles Making a Comeback</h4>
<p class="style04">Over the years, Americans and Europeans have been worlds apart when it comes to diesel vehicles. Diesel passenger vehicles have been popular in Europe for years, and they become increasingly more popular each year. In fact, according to a survey performed by Eurocarprice.com and Pricewaterhouse Coopers, diesel car sales in Europe are on pace to exceed gasoline car sales in 2006. Even in the United Kingdom, which has the highest diesel fuel prices in Europe, gasoline-fueled car sales dropped 11 percent last year while diesel-fueled car sales increased by more than 7 percent.</p>
<p class="style04">In America, diesel passenger vehicles have traditionally been a tough sell, with many Americans harboring negative impressions of diesel vehicles as being noisy, polluting and foul-smelling. However, industry experts predict a dramatic comeback for diesel passenger vehicles in America. According to TechnoMetrica, diesel vehicles may eventually become as common in the United States as they are in Europe, and J.D. Power and Associates projects diesel sales to nearly triple in the United States over the next decade, accounting for more than 10 percent of U.S. vehicle sales by 2015.</p>
<p class="style04">Diesel technology has come a long way since the 1970s, and stringent new federal diesel emissions requirements take effect in 2007. As the 2006 model year expires, most of the year&#8217;s diesel vehicle models will be discontinued, giving way to a new generation of diesel engines designed to not only meet stringent federal clean air requirements, but also be as quiet and odor-free as gasoline engines, increase fuel economy by 25 to 40 percent and provide enough torque to satisfy American drivers.</p>
<p class="style04">A significant breakthrough in this new era of clean diesel technology was this year&#8217;s introduction of Ultra Low Sulfur Diesel (ULSD) fuel. Sulfur is a key element to particulate formation, and ULSD eliminates 97 percent of pollution causing sulfur. While present diesel passenger vehicles can be sold in all states except California, New York, Vermont, Massachusetts and New Jersey, automakers plan to take advantage of new Ultra Low Sulfur Diesel fuel and advances in diesel technology to create diesel engines that meet the pollution requirements in all 50 states.</p>
<p class="style04">Automakers are developing different pollution-reducing technologies for future diesel passenger vehicle models. For example, DaimlerChrysler and General Motors plan to introduce engines that inject urea into the cylinders during combustion. Honda, on the other hand, recently announced the development of a new catalytic converter that significantly reduces nitrogen oxide (NOx).</p>
<p><strong>What are the differences between gasoline and diesel engines?</strong></p>
<p class="style04">A gasoline engine compresses a mixture of gasoline and air, which is ignited with a spark from a spark plug, while a diesel engine creates heat by compressing air only. The fuel is injected into the compressed air, where the heat ignites it.</p>
<p class="style04">Diesel engines are more efficient than gasoline engines because their compression ratios are higher. Diesel engines compress at ratios between 14:1 and 25:1, while gasoline engines compress at ratios between 8:1 and 12:1.</p>
<p class="style04">Diesel fuel is more efficient than gasoline due to its higher energy density. One gallon of diesel fuel contains approximately 147,000 BTU, while one gallon of gasoline contains about 125,000 BTU.</p>
<hr />
<h2>Mustang Sites</h2>
<h4>Official Mustang Eyewear</h4>
<p class="style04"><img class="alignleft" title="Mustang Eyewear Logo" src="http://www.technilube.com/newsletters/pics/2007_09/clip_image002_0001a.jpg" alt="clip image002 0001a September 2007 Amsoil/Technilube.com Newsletter" width="216" height="109" />As some of you are aware now, I started selling Mustang Eyewear Sunglasses earlier this summer. I ran into the owner of the company at the Super StangFest and we started talking. Since I have a Mustang and work a booth at many of these shows, I thought that this would be a great branch off on a new products. So far they have gotten attention from fellow &#8220;Stangers&#8221; and I expect them to be really popular as Christmas rolls around and people start buying gifts for their favorite Mustang Fan.</p>
<p class="style04"><img src="http://www.technilube.com/newsletters/pics/2007_09/clip_image002_0002a.jpg" alt="clip image002 0002a September 2007 Amsoil/Technilube.com Newsletter" width="172" height="158" align="right" title="September 2007 Amsoil/Technilube.com Newsletter" />I have made a page on my Technilube.com Web Site featuring them for those that might be interested. There are two different lines which come in many of the popular Mustang colors. The include a case, and the Eliminator Series also has the option of a retainer. They are Official Ford Mustang Products, so no worries about them being some knock offs. The owner explained to me that he has them made with the same quality materials as other popular name brands such as Oakly, but if you&#8217;ll notice, the prices for these is much less. He also is the owner and founder of two other popular brands, Dive Shades, a line of Diving Sunglasses, and Corvette Eyewear, which is carried by many popular Corvette stores and catalogs. Now us Mustang owners have a line we can call ours as well. For more information, take a look on my Web Site. The URl I have linked to it is <a href="http://www.officialmustangeyewear.com/">www.officialmustangeyewear.com</a>.</p>
<p class="style04" align="center"><img src="http://www.technilube.com/newsletters/pics/2007_09/clip_image002_0000a.jpg" alt="clip image002 0000a September 2007 Amsoil/Technilube.com Newsletter" width="189" height="103" title="September 2007 Amsoil/Technilube.com Newsletter" /></p>
<h4 class="style04">MyMustangSite</h4>
<p class="style04">Since we&#8217;re talking about cool Mustang sites, I know many of you are on MySpace (some are friends on my page). There is a Mustang Site I am advertising on at this time that is similar in format but also features forums and more. When you get a chance, take a look over at <a href="http://www.mymustangsite.com/" target="_blank">www.mymustangsite.com</a>. Lock me in as your freind:<a href="http://www.mymustangsite.com/Technilube/" target="_blank"> http://www.mymustangsite.com/Technilube</a></p>
<p class="style04" align="center"><img src="http://www.technilube.com/newsletters/pics/clip_image002b.jpg" alt="clip image002b September 2007 Amsoil/Technilube.com Newsletter" width="216" height="80" title="September 2007 Amsoil/Technilube.com Newsletter" /></p>
<hr />
<h2>What This Means to You</h2>
<p class="style04">As you can see, a lot has happened to Amsoil over the past year.  Whether you first requested Amsoil Information for you personal use, wanted to use it in your company vehicles, sell it in your shop or store, or were considering the Amsoil Business Opportunity, now is a great time to get involved.</p>
<p class="style04">The Amsoil name is getting more widely known and receiving more exposure than ever before. Besides the Television exposure mentioned above, Amsoil has been featured in several magazine articles this year, in particular the Bypass Oil Filter System.  Some of these magazines include <em>JP Magazine</em>, <em>Peterson&#8217;s 4-Wheel &amp; Off-Road</em>, <em>Street Rodder</em>, and <em>Diesel Builder</em>. If you are looking to carry it in your shop and haven&#8217;t had people ask for it yet, then it&#8217;s only a matter of time, and in many cases once they know it&#8217;s there, they start buying and sales increase through word of mouth as other learn you now have it.</p>
<p class="style04">If you live in an area where Amsoil is hard to find, wouldn&#8217;t it make sense to become a Preferred Customer or even a Dealer where you can buy direct and sell it to others. You might have a wide open market just waiting to find out that you can sell it them.</p>
<p class="style04">If you have equipment you care for and must maintain, keep your costs down by putting Amsoil products into them. This is less downtime for you using conventional drain intervals, and in the long run will make that equipment last longer but letting it operate more efficiently.</p>
<p><span class="style04">As usual, if anyone has any questions, please feel free to contact me.</span></p>
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		<title>New Amsoil Products</title>
		<link>http://technilube.com/blog/new-amsoil-products/</link>
		<comments>http://technilube.com/blog/new-amsoil-products/#comments</comments>
		<pubDate>Thu, 31 Aug 2006 12:32:56 +0000</pubDate>
		<dc:creator>Technilube.com</dc:creator>
				<category><![CDATA[Diesel Products]]></category>
		<category><![CDATA[Filters]]></category>
		<category><![CDATA[Fuel Additives]]></category>
		<category><![CDATA[Motorcycle Products]]></category>
		<category><![CDATA[Amsoil]]></category>
		<category><![CDATA[cold flow]]></category>
		<category><![CDATA[concentrate]]></category>
		<category><![CDATA[diesel]]></category>
		<category><![CDATA[ea filter]]></category>
		<category><![CDATA[improver]]></category>
		<category><![CDATA[motorcycle]]></category>

		<guid isPermaLink="false">http://technilube.com/blog/?p=21</guid>
		<description><![CDATA[
Here are some new products just released by Amsoil for diesel applications.  You can get more information from my Web Site (www.Technilube.com) or the Amsoil Corporate Web Site.
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;
EaAM24 Motorcycle Air Filter
The new EaAM24 Motorcycle Air Filter bridges the gap from American Iron to Metric V-twin cruisers and is designed to fit on Baron Big Air [...]]]></description>
			<content:encoded><![CDATA[<div id="pBlogBody_162254216" class="blogContent">
<p>Here are some new products just released by Amsoil for diesel applications.  You can get more information from my Web Site (<a href="http://www.technilube.com/" target="_blank">www.Technilube.com</a>) or the <a href="http://www.amsoil.com/redirect.cgi?zo=428497" target="_blank">Amsoil Corporate Web Site</a>.</p>
<p align="center">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p style="text-align: left;"><span class="style12"><strong><img class="alignright" title="EaAM24 Motorcycle Air Filter" src="http://www.technilube.com/pics/products/EaAM24.jpg" alt="EaAM24 New Amsoil Products" width="200" height="116" /></strong></span><strong>EaAM24 Motorcycle Air Filter</strong><br />
The new EaAM24 Motorcycle Air Filter bridges the gap from American Iron to Metric V-twin cruisers and is designed to fit on Baron Big Air aftermarket induction systems. The EaAM24 replaces the K&amp;N E-3333.</p>
<p><a href="http://www.amsoil.com/redirect.cgi?zo=428497" target="_blank"><span style="font-size: x-small;"><strong><img class="alignleft" title="Diesel Fuel Concentrate" src="http://www.technilube.com/pics/products/adf.jpg" alt="adf New Amsoil Products" width="50" height="167" /></strong></span></a><strong>Diesel Concentrate (ADF)</strong><br />
AMSOIL Diesel Concentrate has been reformulated with additional lubricity properties. The new AMSOIL Diesel Concentrate (ADF) is a total system cleaner and lubricity improver for all types of diesel engines, including automotive, light truck, heavy duty and marine applications. AMSOIL Diesel Concentrate compensates for the quality variances of different fuels (including biodiesels) and the deficiencies of todays ULSD for better engine operation.</p>
<p><span style="font-size: x-small;"><strong><img class="alignright" title="Diesel Cold Flow Improver" src="http://www.technilube.com/pics/products/dff.jpg" alt="dff New Amsoil Products" width="50" height="172" /></strong></span><strong>Diesel Cold Flow Improver</strong><a href="http://www.amsoil.com/redirect.cgi?zo=428497" target="_blank"></a><br />
Combining AMSOIL Diesel Concentrate with a cold flow improvement property is not cost effective in the summer months, or to AMSOIL customers who live in the south. To keep costs down for customers, AMSOIL Diesel Concentrate (ADF) no longer includes a cold flow improver. Instead, AMSOIL provides new AMSOIL Diesel Cold Flow Improver (DFF) for low-temperature applications below 40°. Designed for automotive, light truck, heavy duty and marine applications.</div>
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		<title>A brief recap of Amsoil products in the past 2 years</title>
		<link>http://technilube.com/blog/a-brief-recap-of-amsoil-products-in-the-past-2-years/</link>
		<comments>http://technilube.com/blog/a-brief-recap-of-amsoil-products-in-the-past-2-years/#comments</comments>
		<pubDate>Tue, 15 Aug 2006 12:09:28 +0000</pubDate>
		<dc:creator>Technilube.com</dc:creator>
				<category><![CDATA[Donaldson Filters]]></category>
		<category><![CDATA[Filters]]></category>
		<category><![CDATA[Gear Lubes]]></category>
		<category><![CDATA[Misc. Products]]></category>
		<category><![CDATA[Motorcycle Products]]></category>
		<category><![CDATA[Synthetic Oils]]></category>
		<category><![CDATA[Transmission Fluids]]></category>
		<category><![CDATA[Wix Filters]]></category>
		<category><![CDATA[505.01]]></category>
		<category><![CDATA[Amsoil]]></category>
		<category><![CDATA[antifreeze]]></category>
		<category><![CDATA[aquachek]]></category>
		<category><![CDATA[bypass]]></category>
		<category><![CDATA[donaldson]]></category>
		<category><![CDATA[fogging oil]]></category>
		<category><![CDATA[gear lube]]></category>
		<category><![CDATA[gl-4]]></category>
		<category><![CDATA[induction]]></category>
		<category><![CDATA[marine]]></category>
		<category><![CDATA[motorcycle]]></category>
		<category><![CDATA[oil]]></category>
		<category><![CDATA[power core]]></category>
		<category><![CDATA[severe gear]]></category>
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		<category><![CDATA[transmission]]></category>
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		<guid isPermaLink="false">http://technilube.com/blog/?p=11</guid>
		<description><![CDATA[Recently on one of the car forums I used to frequent on a regular basis and advertise on, I realized that I hadn&#8217;t made a post in a while.  After writing it, I thought it would be a good idea to post it here to give everyone who isn&#8217;t familiar with many of the Amsoil [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Recently on one of the car forums I used to frequent on a regular basis and advertise on, I realized that I hadn&#8217;t made a post in a while.  After writing it, I thought it would be a good idea to post it here to give everyone who isn&#8217;t familiar with many of the Amsoil products a brief update.  This is basically a recap of the past two years of Amsoil growth:</p>
<p style="text-align: left;">Thought I&#8217;d give a quick 2 year recap on all the new products Amsoil now has. The company has continued to grow rapidly and is moving into a larger facility which should be fully operational by 2008. There are plans to open more warehouses throughout the country, and even the local one here in Orlando is looking for larger space already, and they just moved into this one a few years ago.</p>
<p style="text-align: left;">The Marine Bypass filter I mentioned in my last post was released soon after. For those using any of the Amsoil foam air filters, like the Power Sports Air Filters, they released a new filter oil.</p>
<p style="text-align: left;">In Sept. of 04 Amsoil replaced their Series 2000 Gear Lubes with a newer formula which is now called Severe Gear. With the smaller rear ends cars are getting and the less airflow under them, they developed this to handle the hotter conditions. It comes in a 75W-90 and 75W-140. Their regular line of Gear Lubes was done away with with most applications now using the Severe Gear. For over the road trucks they developed the 75W-90 and 75W-140 Long Life Gear Lubes. This is more for Heavy Duty applications. They did keep their 80W-90 Gear Lube since there still is a demand from some customers for this viscocity.</p>
<p style="text-align: left;">Amsoil&#8217;s relationship with Donaldson Filters continued to grow and we are now able to sell their Endurance Air and Oil Filters for Heavy Duty applications. These filters were developed after the U.S. gov&#8217;t approached Donaldson asking for better filtration for the M1 tanks to protect them from the fine dust they encountered during the first Gulf War. Donaldson developed nano-fiber technology. These filters add a very fine spider web-like material to the larger commonly used fibers to increase filtration, but not restrict airflow:</p>
<p style="text-align: left;">
<div id="attachment_14" class="wp-caption aligncenter" style="width: 191px"><img class="size-full wp-image-14" title="nanofibers" src="http://technilube.com/blog/wp-content/uploads/2006/08/donaldson_air_nanofibers.jpg" alt="Nano-fiber material" width="181" height="244" /><p class="wp-caption-text">Nano-fiber material</p></div>
<p>Beginning of January 05 brought a reformulation of the Amsoil Propylene Glycol Antifreeze. Because of the costs to produce this fluid, the prices can fluctuate, but it has become more stable, other than all the overall price changes that have been occuring over the past two years for all companies.</p>
<p style="text-align: left;">March 05 Amsoil added and changed a lot. They released a new Universal Synthetic Marine Gear Lube meeting SAE 75W-90/80W-90. They also released a new Foam Filter Cleaner as well as increasing their line of Power Sports Air Filters. During this period, Mobil 1 released their new line of Extended Drain oils. Amsoil welcomes this competition because it only confirms what Amsoil has said all along: create a better oil, and it will last longer. However Mobil 1 doesn&#8217;t warranty their 15,000 mile drain interval for new vehicles, to avoid any manufacturer issues. Amsoil will and still for 25,000 miles or one year. Don&#8217;t get fooled with Mobil&#8217;s ads claiming they are &#8220;changing oil&#8221; or claiming to be the first to offer extended drains, Amsoil has done it since day one.</p>
<p style="text-align: left;">April 2005 Amsoil put out their new line of Motorcycle Oils (10W-40 and 20W-50). This formula is the most advanced formula on the market and is getting even more wide recognition than their previous formula. Amsoil also paid an Independent Lab (Southwest Research Institute) to test these new oils to many other motorcycle oils, including Bel-Ray EXS, Castrol GPS, Golden Spectro 4, Mobil 1 V-Twin, Royal Purple Max-Cycle, HD Screamin&#8217; Eagle Syn3, etc.</p>
<p style="text-align: left;">Last summer two new Manual Transmission fluids were released: Synthetic Manual Transmission and Transaxle Gear Lube 75W-90 API GL-4, and Synthetic Syncromesh Transmission Fluid 5W-30. One is aimed more to GL-4 applications, the other to syncromesh users. I&#8217;d be curious to hear feedback if anyone has used these in a DSM application yet.</p>
<p style="text-align: left;">Also released were two new Marine dedicated oil, especially designed for four stroke outboard engines. These come in a 10W-30 and 10W-40 viscocity.</p>
<p style="text-align: left;">A filter upgrade kit produced by Donaldson under the Amsoil name is now available for the Ford 7.3 Power Stroke diesel upgrading the setup to a Power Core Filter.</p>
<p style="text-align: left;">The fall of last year saw the introduction to a whole new way to look at filtration with the new line of Ea Air and Oil Filters. Ea stands for &#8220;Absolute Efficiency.&#8221; These filters use the nano-fiber technology mentioned above with the Donaldson filters. Since Donaldson works primarily with Heavy Duty applications, Amsoil has been licensed the rights to use this advanced technology in smaller applications, like light duty trucks and automotive. The oil filter filters out 97.8% of ALL particles down to 15 microns, and a good percentage below that. This is an &#8220;absolute&#8221; rating adopted from the hydraulic filter industry. Most filters on the market that advertise a certain micron size are showing a &#8220;nominal&#8221; rating, which means it only catches SOME of the particle down to that size, but their &#8220;absolute&#8221; rating is much higher. The oil filters are now also rated for 25,000 miles or one year in most vehicles, to go along with the standard oil drain interval Amsoil has always offered. The Ea Air Filter are reusable and rated for 4 years or 100,000 miles, but they are a dry filter. No messing reoiling. Simply every 25K take a shop vac to them and drop them back in. They flow just as well as your performance gauze filter like a K&amp;N, but will filter out 50x the dust.</p>
<p style="text-align: left;">At the beginning of the year, Amsoil&#8217;s 5W-40 European Formula was reformulated and meets many of the newer European ratings, including the VW 505.01 rating that the VW TDI has used for many years and only Castrol and Motul have held and sold for a high price.</p>
<p style="text-align: left;">Amsoil also became the first company in the world to develop and release a synthetic media cartridge oil filter. This new Ea Filter is for the Ford 6.0 Power Stroke diesel and also uses nano-fiber media.</p>
<p style="text-align: left;">Amsoil&#8217;s relationship with Hastings ended in December and in January we became associated with Wix Filters. If it isn&#8217;t in the Amsoil line of filters, I can get the Wix equivalent. This also includes their Racing Filters.</p>
<p style="text-align: left;">This past spring the bypass filters were converted over and now are part of the Ea lineup.</p>
<p style="text-align: left;">In May Amsoil released a Fogging Oil to be used for storing and protection of engines. Even bigger was the release of the new Ea Induction Filters. These filters are universal and are now available in various sizes to replace the aftermarket filters such and K&amp;N, Injen, TrueFlow, etc. These use nano-fiber technology and look great:</p>
<div style="text-align: left;">
<div id="attachment_15" class="wp-caption aligncenter" style="width: 430px"><img class="size-full wp-image-15" title="Ea Induction Filters" src="http://technilube.com/blog/wp-content/uploads/2006/08/eaau-group.jpg" alt="Ea Induction Filters" width="420" height="315" /><p class="wp-caption-text">Ea Induction Filters</p></div>
</div>
<p style="text-align: left;">Last month the Ea technology became part of the Motorcycle Oil Filters and also released were new Motorcycle Air Filters that fit most V-Twin applications. Also something long waited for.</p>
<p style="text-align: left;">Most recently products that became available to us were Donaldson TopSpin Filters that are pre-cleaner air filters for Heavy Duty applications, and Wix AquaChek Filters to eliminate moisture passage to tools and equipment.</p>
<p style="text-align: left;">So as you can see, a lot has happened. If anyone has any questions, feel free to email me.</p>
<p style="text-align: center;"><!-- --></p>
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		<title>Starting to set things up here</title>
		<link>http://technilube.com/blog/starting-to-set-things-up-here/</link>
		<comments>http://technilube.com/blog/starting-to-set-things-up-here/#comments</comments>
		<pubDate>Thu, 29 Jun 2006 22:02:55 +0000</pubDate>
		<dc:creator>Technilube.com</dc:creator>
				<category><![CDATA[Filters]]></category>
		<category><![CDATA[Motorcycle Products]]></category>
		<category><![CDATA[Amsoil]]></category>
		<category><![CDATA[ea filter]]></category>
		<category><![CDATA[motorcycle]]></category>

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		<description><![CDATA[
Well, I&#8217;m slowly getting into the swing of MySpace.  I had a computer crash back in May and various issues trying to get the new system up and running have made me fall behind on my own Web Site.  Things are coming back up to speed.  If anyone tried to contact me and I missed [...]]]></description>
			<content:encoded><![CDATA[<div id="pBlogBody_138892497" class="blogContent">
<p>Well, I&#8217;m slowly getting into the swing of MySpace.  I had a computer crash back in May and various issues trying to get the new system up and running have made me fall behind on my own Web Site.  Things are coming back up to speed.  If anyone tried to contact me and I missed them, please try again.  This week I was playing a little with this MySpace account to see more on what I can do.  I added a few pictures and well as a couple of videos.  The videos and others can also be found on my Web Site.</p>
<p>Amsoil has some new products for Motorcycles coming out next month.  These would be new oil filters and now air filters using the Ea technology that their other filters have been changed over to.  More as I get info.  I&#8217;m heading to a meeting tonight where I will most likely be let in on some of the information.  This month Amsoil also released a new 4-Stroke oil.  Because of my PC being down, I haven&#8217;t been able to upload any information on it yet.</p>
<p>Guess that&#8217;s it for now for my first entry.</p>
<p>Mike</p></div>
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